brand&culture

The majority of businesses today are notoriously lacking in strong brand identification and even weaker in using internal brand management to build an effective internal brand perception.

The Brand Perception refered to is the Internal Brand, not developed through traditional advertising and marketing thinking. It is the brand that lives in the hearts and minds of people, that leads to a change in human behaviour.

WE BELIEVE

The foundation of every business should be a strong brand and a defined culture. In business today these are the two key sustainable differentiators of any business.

OUR VISION

To build Internal Brands that positively influence organizational culture and ignite passion within the hearts and minds of people for their business.

The Brand & Culture Foundation have a range of products and processes that create and build an Internal Brand that ignites passion and produces measurable business results. Proven processes such as “The Leadership Cascade TM”, “I am the Brand TM”, “The Culture Cascade TM” and “Brand New Thinking TM” have all created brand champions in organizations spanning Retail, Manufacturing, FMCG, Security and Pharmaceutical Industries.

This process is sustainable through measurement and communication tools: “What Works Measurement” and Compubrand – “Computerised Brand and Communication Management”.

REASONS WHY ORGANISATIONS
BUILD INTERNAL BRANDS:

SUCCESSES OF THE BRAND
AND CULTURE FOUNDATION:

Restructuring and Change Management

Mergers and Acquisitions

Competitive Advantage

Differentiated Customer Service

Leadership and Organisational Alignment

People Development

Motivation and Passion

Employer of Choice

Absa Bank

DaimlerChrysler

Unilever

ADT Security

AspenPharmacare

TransunionITC

Bank Windhoek

FNB